For my draft logo project, we had to use Adobe Illustrator to create a logo(s) using vectors. The reason we use vectors instead of bitmap photos is due to the scalability. If you’ve never used Illustrator, it can be very complicated. Unlike, Adobe Photoshop, you cannot just import photos and manipulate them. After watching the tutorial and reading about the history of logos, I began to build a familiarity of why logos are made.
I started off by doodling and sketching some rough ideas on paper. I found that this was a good way to get my ideas immediately on paper than trying to get it on screen. As soon I narrowed down what I wanted to do with my logo, I began making shapes on Illustrator that resembled my logo ideas.
When deciding to design my logo, I begin to think about meaning and metaphors. Because this blog site is about me, I wanted to make a potential logo that I may use someday. I thought about the things that I enjoy and branding myself or even possible business ventures. I originally, came up with three logos: Global Travels, Joe Communications and Singkeo & Sons Contractors.
My first one was the “globe” in Global Travels. I made a 2D globe, however I was not satisfied with the image. I decide to look up how to make a 3D globe- to make it stand out more. I found a Creative Common world map image and went on YouTube and found out how to create my 3D globe image. I then decide on my text layout. Originally, it was supposed to be Singkeo Travels, with the “o” being the globe. I did not like the fact that there was too many letters. I then went back and subtracted the “Travels” to limit the number of text involved. I still did not like there being too many letters, so I took my last name out and put on “GLOBAL”. I also did not like that it didn’t shout, “Traveling” or “Flying” to me. I then added the airplane and stream behind it.
Currently, I am not sure which I should go with for the assignment. I am leaning towards GLOBAL because that is something I really enjoy and have thought about for a business idea. I feel that if I do go with Global, I will need to tweak the lettering. Although I want a good looking logo, I also want simplicity.
I hope you enjoyed my ideas. Please feel free to leave a comment below. I appreciate your thoughts, and any suggestions you may have on how I should take my next steps in improving my logo. Thank you and don’t forgot the like and follow.